MARKETING

I specialize in crafting strategic, results-driven digital marketing campaigns that elevate brand presence and drive engagement. My approach combines high-quality content, cohesive branding, and data-driven insights to optimize performance across social platforms. My recent Instagram case study showcases how a refined content strategy transformed a brand’s online presence—enhancing credibility, increasing engagement, and generating its first-ever leads. As I continue to expand my portfolio, my focus remains on creating impactful digital experiences that turn followers into customers.

Case Study: Instagram Content Strategy

Client Biography: Vermont Frames

Vermont Frames is a leading timber frame company specializing in high-quality, handcrafted post-and-beam structures. Based in Vermont, they have been designing and constructing custom timber frame homes, barns, and commercial buildings for decades. They cater to homeowners, architects, and builders looking for sustainable, energy-efficient timber framing solutions. Vermont Frames had never generated a lead from Instagram, according to their CRM. Their feed lacked organization, featured low-quality images, and did not present a cohesive, professional brand. The goal was to revamp their Instagram presence to attract and convert leads.